ABOUT US

Madeira 4 Tours: your private jeep & cabriolet

Welcome to Madeira 4 Tours. Our story began in the summer of 2023 with a simple goal: to create a deep connection between the true spirit of Madeira and its visitors. As a small, family-run business, we take pride in sharing the very best of our island home with you.

We are proud to be the only operator in Madeira utilizing an exclusive Suzuki Vitara fleet. This makes us truly unique—offering a bespoke experience that goes far beyond regular bus tours or standard safaris. We specialize in high-quality, private half-day explorations designed for those who want to see the island differently.

Whether you choose the rugged, open-air adventure of our Original Red Vitara (ideal for sun-seekers, max 3 pax) or the refined comfort of our Silver Hybrid (comfy and eco-friendly), you are guaranteed an intimate and genuine journey.

As we continue to evolve, we are excited to announce that starting February 2026, we are expanding our capacity to welcome groups of up to 4 passengers in our modern hybrid model. Despite our growth, our commitment remains the same: to provide 100% private, genuine, and unforgettable explorations.

Note: In the event of extreme weather or scheduled maintenance, we ensure your tour continues by using the operational Vitara best suited for that day’s conditions. Our guarantee remains: 100% private, 100% genuine.

Go Private, Go Different, Go Madeira 4 Tours Timeless!

Ross, Your Guide

Hi, my name is Rossatto, but you can call me Ross. I’m a passionate tour guide in Madeira and have always loved traveling and discovering new cultures. Photography is one of my favorite hobbies, and I love capturing the island’s beauty through my lens.

I hold a Bachelor’s degree in Tourism and have been learning and working in the sector for over 10 years. Coming from a small family business, we focus on offering private, authentic experiences that go beyond typical mass tourism, allowing visitors to truly connect with the island.

Join me for a personal adventure where we explore Madeira’s hidden gems, discover its rich history and flora, and create unforgettable memories together.

Why Go With Us

Supports the Local Economy

Our tours are family-run by young locals, ensuring your experience benefits the community directly.

Low Ecological Impact

We prioritize sustainable practices so you can explore the island responsibly.

Educational Experience

Our small group approach allows us to teach you about Madeira’s nature, culture, and environment. When you learn, you preserve—the more you know, the better we can care for the island together.

What Sets Us Apart

Private Jeep

Enjoy a fully tailored adventure with no strangers—just you and your guide, Ross. Every tour is exclusive, personal, and designed around your interests.

100% Original

Explore Madeira in our unique 1996 Suzuki Vitara Cabriolet—the only one of its kind on the island. Discover hidden gems and local secrets off the beaten path.

Top-Rated by Guests

Our guests consistently praise the authentic, personalized experiences we offer. We are flexible with schedules, tour durations, and the days we operate, ensuring your adventure fits perfectly with your plans.